How to Read Masters in Business Administration, What You Would Learn if You Did an MBA DOC

If you’re a busy professional person driving a business, shop, factory or medical practice for instance, you probably don’t have time to do an MBA. But the extra knowledge and business skills would be very helpful. There are 7 questions you should address before you make your next big decision which will affect the future of your business. Warning: some decisions can’t be reversed. To some degree, every single decision you make during 2009 will either assist the growth or cause the decline of your business during the decade ahead. You’ve read the papers. One false step could spell ruin. Get all the help you can. I urge you to read this ebook.Dear Friend, My name is Brian Morris and when I discovered Dr Steven Stralser’s book ‘MBA IN A DAY’ I was incredulous. No one can get an MBA in a day. But that’s not what he claims. Consider the title again: ‘What you would learn if you did an MBA degree’. IF you did the study, THIS is what you'd learn. When I read his book I decided this was something every person running a business should know. But even reading a 300 page book is daunting to busy people. That’s why Julie Adolph and I prepared our own ebook summary. If you can glean the essentials of an MBA degree, you have to be ahead of the fellow who doesn’t know this stuff. Let me explain which bits are most relevant . . . I’ve been in business over 40 years so I’m no bunny. I’ve started three businesses from the ground up. What I’ve learned came at the expense of some major mistakes. One lesson cost me a year’s income. I remember the client who shouted “Don’t worry about the cost. Just get it done NOW!” I learned to my everlasting embarrassment that people like him have no intention of paying anyway. Lack of knowledge cost me heaps. Every business lesson usually came with a sad story attached. You can tell I don’t have an MBA or I wouldn’t have fallen for those sucker punches. Yes, I’m far wiser now. But I still learned a heap of valuable lessons from Dr Stralser. I was amazed at the questions about running a business I didn’t even know to ask! For starters, in the marketing section: Q1 Are you familiar with the proven marketing strategies MBA grads use to create extra value in the customer’s eyes? (Say client or patient or passenger if it feels more relevant for you.) See the answer on page 00.Q2 How well do you understand the ratio between selling price and profit generation? Sometimes you can raise your product’s price and you’ll sell fewer items, but you’ll make more profit. See page 00 to get a handle on this. Q3 There’s a big difference between a company which makes great products and an organization which excels at marketing? See page 00 to appreciate the difference. If you don’t get this bit absolutely spot-on, the marketplace will thump you. Remember the classic case study lessons of the Edsel car? Q4 What do you know about Harvard economist Professor Michael Porter’s five forces? His research is simple to understand, but it is radical in its implications, especially if you export and you want to open up new territories. See page 00.Q5 Business is easy when you have the upper hand. But when your suppliers dictate their terms to you – the customer, you need to know how to use the strategies they teach in MBA classes. See page 00. Or become their doormat. Q6 You’ve heard of the SWOT analysis. Strengths / Weaknesses / Opportunities / Threats? See page 00 to know what it means and how to do the analysis. Q7 Every business has competitors. But do you know how to identify which competitors to attack and which ones to leave alone? See page 00. OK, that was marketing. You've got plenty to think about? Buy the book now.